The Behavior Gap: Simple Ways to Stop Doing Dumb Things With Money
"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational."
- As quoted from The Behavior Gap
By Carl Richards
Read the original article by Eve & Elle: 4 Great Books to Help You Reach Your Goals